About
the Course
This session will highlight how sales
professionals can increase sales through strategic marketing
and public relations activities. Particular emphasis will be
placed on how to tell your story in way that increases
outreach, visibility, and credibility.
Course Highlights:
·
Personal Marketing
o
Your personal sphere of influence
o
Creating an image
o
Your personal branding
o
Networking pros and cons
o
Your 15-second pitch
·
Telling Your Story
o
Marketing strategies for the real estate
professional
o
The importance of the Web
o
The power of public relations in real estate
o
Effective communications and financial
performance
o
What is your firm’s value proposition?
o
Visibility through real estate surveys
o
Real estate case history examples
·
Putting it all Together
o
Tips on creating a marketing communications
plan
o
Real estate case history examples
Who
is
the Instructor?
Ken Neal
Mr.
Neal has over 20 years of marketing communications and public
relations experience with a special focus in real estate,
financial services, and technology. He currently is a Vice
President with Mansfield Communications, and has implemented
programs for IBM, BearingPoint, and Fujitsu Consulting.
Ken also has published articles and white papers in such
media outlets as US Business Review.
- Where do I take
this course?
- New York Real Estate Institute
139 West 35th, 2nd floor
New York, NY 10018
see map
